2008, Oakley Sunglasses began to enter the Chinese market. Three years later, the agents proved “to see the market not long-term, it will not positioned carefully to understand Chinese people where.” 2011 Oakley half a year to recover the right agent, and the laying of specialty channels to open own stores, specialty channels, including LensCrafters such glasses stores, as well as golf, cycling, snowboarding and other professional sports equipment stores. Operated stores can be more accurate and complete to convey brand image, specialty channels are gathered the most likely to buy the products to consumers. Simultaneously with the store along with Oakley’s Taobao Mall store, which is currently only 16 own stores Cheap Oakley Sunglasses expand the scope of influence and sales positions. More importantly, Oakley will be here to begin customized products and services (OCP). “Custom Product Requirements must be very solid sales network,” yellow Hongda on the “First Financial Weekly” said, “difficult to do in the store is relatively large.” Oakley Sunglasses Sale in the U.S. and European markets have this service, he thought it would be the future Oakley Chinese market a priority.
Fake Oakley Sunglasses flagship store in Hollywood, 30% of business comes from the OCP, this figure is relatively stable, “In China this one is to be expected.”
Some are worth the wait. Currently oakley prescription sunglasses in ordinary Chinese consumers awareness is not high, sales and leisure sports sunglasses glasses ratio of 3:7, in mature markets, this ratio is 5:5. As China outdoor sports market is not mature enough, yellow Hongda think the next three years the Chinese market will maintain this ratio – but the brand positioning and communication perspective, oakley sunglasses lenses will be more campaign sunglasses. He predicted the rise of outdoor sports as well as two years on the input channel construction, 2014 Cheap Oakley Sunglasses in China will usher in rapid growth.